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Adoption Metrics
Track how users adopt key features after onboarding to understand product activation.
Feature Adoption Rate
62%
+8% vs last month
Activation Rate
47%
2.4 days time to activation
Onboarding Completion
71%
22% drop-off at step 3
Active User Growth
34%
+12 new active users
Key Feature Adoption Breakdown
Features your users adopt first and where drop-offs occur.
Adoption Over Time
How quickly users adopt features after signing up.
Sessions
Sessions by dayActivation Funnel
Track how users progress from sign-up to core activation events in your product.
Account Created
Avg Time Reach: Instant
100%
Email Verified
Avg Time Reach: 2m 10s
78%
Drop-off: 22%
First Key Action Taken
Avg Time Reach: 4m 32s
55%
Drop-off: 45%
Features Activated
Avg Time Reach: 6m 11s
40%
Drop-off: 60%
Activation Event Reached
Avg Time Reach: 10m 04s
28%
Drop-off: 72%
Time to First Value
How long it takes your users to reach their first meaningful action.
Users
Avg Time to First Value: 3.2 Days
Adoption by Segment
Compare adoption performance across your user segments.
Users
Key Insight
Highest adoption: 51-200 Employees (80%)
Lowest adoption: 200+ (42%)
User Journey Completion Map
Track how users progress through your product's key activation steps.
100%
3,241 users
-10%82%
2,611 users
-18%61%
1,121 users
-21%49%
981 users
-12%37%
859 users
Biggest drop-off occurs between Visitors → Sign-ups (-71%)
Users who complete at least one step are 2.4× more likely to reach first value.
Re-engagement Metrics
Track how inactive users return and re-engage with Groom powered guidance
Re-engaged Users
1248
+18% vs previous period
Re-engagement Rate
32%
+4.3% improvement
Avg Time to Re-engage
4.6 days
+0.7 days
Re-engaged via AI Guidance
61%
Top channel
Re-engagement Over Time
What Brings Users Back
AI-driven prompts are the top re-engagement driver.
Recently Re-engaged Users
| User/Client | Last Inactive Period | Re-engagement Trigger | First Action After Return | Status |
|---|---|---|---|---|
| Paystack | Inactive for 9 days | AI In-app Prompt | Initiated a Transfer | Active |
| Samuel C Dike | Inactive for 15 days | Email Reminder | Generated a Payment Link | Exploring |
| Flowmono | Inactive for 20 days | Feature Recommendation | Updated Account Details | Churned |
AI Insights & Recommendations
Automatically generated insights based on your adoption, activation, and user behavior data.
AI-GeneratedAdoption Health SummaryOverall Adoption: Strong
Your activation rate is high, but several teams drop off before completing key setup actions.
High Drop-off During First Key Action
Users hesitate before dropping off at this step. This is your biggest activation blocker right now.
Incomplete Feature Setup Slows Adoption
Users that complete their KYC setup within Day 1 are 2.1× more likely to activate fully on your software.
Strong Early Adoption Among Small Teams
Teams with 2–10 employees show the fastest time to value and highest feature adoption.
Re-engaged Users Activate Quickly
Users who return after inactivity and complete a transaction within 24 hours are likely to remain active.