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Funnels
Visualise exactly where your users progress, stall, and drop off across your onboarding journey.
Users Entered Funnel
12,500
+8% vs last month
Overall Conversion Rate
28%
-2% vs last month
Biggest Drop-off Step
Step 3
22% drop-off at this step
Avg Time Via Funnel
3.5 days
+0.4 days faster
Onboarding Funnel - Step by Step
Full breakdown of how your users move through each stage on your software.
Visited Your Product
Avg Time at Step: Instant | 12,500 Users
100%
Signed Up
Avg Time at Step: 2m 10s | 4,625 Users
78%
Drop-off: 22%
Verified Email
Avg Time at Step: 4m 32s | 3,607 Users
55%
Drop-off: 45%
Linked Bank Account
Avg Time at Step: 6m 12s | 2,500 Users
40%
Drop-off: 60%
Completed ID Verification
Avg Time at Step: 2m 32s | 1,568 Users
28%
Drop-off: 72%
Initiated First Transaction
Avg Time at Step: 3m 29s | 987 Users
15%
Drop-off: 85%
Biggest drop-off: Visitors → Signups (-22%)
Strongest Step: Verified Email → Linked Bank Account (+55%)
Avg funnel completion time: 3.2 days
Funnel by Segment
Compare how different user groups move through your funnel.
Users
Key Insight
Best conversion: 51-200 Employees (80%)
Least conversion: 200+ (42%)
Funnel Completion
How your overall funnel conversion rate has trended.
Rate
Key Insight
Peak conversion: Week 6 - 98%
Lowest conversion: Week 1 - 59%
Step-by-Step Drop-off Detail
Granular view of every funnel step — time spent, users lost, and friction level.
| Step | Users Entered | Users Dropped | Avg Time at Step | Friction Level |
|---|---|---|---|---|
| Visited Software | 12,500 | 7,875 | Instant | Low |
| Signed Up | 4,625 | 1,018 | 2 mins | Medium |
| Verified Email | 3,607 | 1,010 | 30 mins | High |
| Funded Wallet | 2,597 | 390 | 47 secs | High |
AI Insights & Recommendations
Groom detected these funnel issues and opportunities based on your users' behaviour.
AI-Generated63% of users never past landing page
Most users visit but do not sign up. Your value unique proposition or sign-up flow may not be compelling...
Users hesitate for 47 seconds at Step 4
This pause before drop-off signals trust or clarity issues. Users need more reassurance at this step...
Users take 2× longer to verify identity
Document upload on mobile is creating friction. A verification flow could recover a significant...
Conversion point is likely after Step 4
Once a user links their bank account, drop-off is near zero. Getting more users to Step 4 is your highest...