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Engagement
Understand how actively your users interact with your product — sessions, features, and AI guidance performance.
Avg Session Duration
6.4 min
+1.2 min vs last month
Daily Active Users
1,840
-9% vs last month
AI Guidance Interactions
9,320
+22% this month
Feature Interaction Rate
74%
-3% vs last month
Session Activity
Daily active sessions over the last 30 days.
Active Sessions
DaySession Duration Distribution
How long users spend per session in your product
Users
MinuteUser Activity Heatmap
When your users are most active _ by day and hour. Use this to time your AI guidance triggers.
Peak activity: Tue-Thurs, 9am-3pm
Top Engaged Features
Features your users interact with most in your product.
Initiated a Transfer 3,840 interactions
Viewed Transaction History 2,920 interactions
Generated a Payment Link 2,510 interactions
Saved a Beneficiary 1,540 interactions
Linked Bank Account 1,230 interactions
Most Engaged Feature: AI Guidance Triggered
Rising Feature: Verified Identity (+22%)
Declining Feature: Saved Beneficiary (-6%)
Engagement by Segment
Compare user groups that are engaging with your product in realtime.
Users
Key Insight
Highest engaged: 11-50 Employees (80%)
Lowest engaged: 50+ (42%)
AI Guidance Engagement
How your users interact with Groom-powered guidance inside your product.
| Phase/Step | Guidance Type | Times Triggered | Completion Rate | Status |
|---|---|---|---|---|
| Link Bank Account | Contextual Tooltip | 4,200 | 78% | Performing Well |
| ID Verification | Step Verification | 1,018 | 61% | Needs Review |
| First Transaction | Guided Flow | 1,010 | 85% | Underperforming |
| Sign-up Page | Entry Prompt | 390 | 34% | Underperforming |
User Retention Cohorts
Track what percentage of users return each week after their first visit.
Week 1 retention is improving – up from 62% to 68% across cohorts. Users who engage with AI guidance in Week 0 retain at 2.1x the rate of those who don't.